Hearts Prison Essay Example For Students

Paper on Summation

Sowmya SUMMATION A Detailed audit of SUMMATION Introduction The CT Summation Blaze LG item family encourages you proficiently oversee case data, for example, transcripts and reports with the advantages of full-content imaging, PDF support, electronic proof help and complete creation apparatuses. Summation to load and check DII File DII File: A DII record is an uncommonly arranged ASCII content document that can be made inside any word processor. The DII record utilizes a non-delimited, different line position. Each record closes with the picture filenames themselves. The information from the record is stacked into Summation’s Core Database and sets up the connection between the database synopses and the related pictures and OCR archives. DII FILE COMPONENTS @T (Image Tag) Required for each DII record. Must be utilized before any @C tokens for each DII record. Each occasion of a line starting with the @T token makes Summation make another database record or overwrite a current one. On the off chance that the worth that follows the @T line doesn't coordinate a current record number in the dynamic table (ordinarily either the STDTABLE or the ETABLE) at that point another record with that number is made. On the off chance that a record with that number as of now exists, Summation prompts the client to either supplant that record’s existing picture data or leave its picture data unblemished. The field ordinarily used to decide a record’s one of a kind number is either the BEGDOC# field (for the STDTABLE) or the DOCID field (for the ETABLE). This field can be changed by means of OPTIONS>DEFAULTS>IMAGING>COLUMN TO HOLD IMAGE TAG however it isn't suggested. On the off chance that there is an information layout on the database’s record number field, at that point the @T esteem must comply with the layout group. Model: The case database has an information layout confining the BEGDOC# field to the arrangement â€Å"AA000000† (I. e. alpha, alpha, numeric, numeric, numeric, numeric, numeric, numeric). A DII document with the accompanying @T values is stacked: @T RT100556 @T 998113 The principal line coordinates the layout group and another database record with a BEGDOC# estimation of â€Å"RT100556† would be made. The subsequent line is off base, so no database record for this line would be made and a blunder message would show up on-screen and furthermore be kept in touch with the mistake log. D (Default Directory) Required for each DII record that has pictures or OCR to be stacked. The @D token assigns the area where the picture file(s) for a database record is put away. The information determined after the @D is stacked into the Default Directory (DEFDIR) field of the ImgInfo table. There are 3 distinct approaches to mean the DEFDIR. 1. @I, which alludes to the default IMAGES subfolder under the case catalog. For instance, for a portable establishment, if the case were SMITH V. JONES, â€Å"@I† would approach â€Å"C:PROGRAM FILESSUMMATIONCASEDATASMITH V. JONESIMAGES. † 2. The full way to the picture file(s) area. An UNC, neighborhood, or mapped drive letter way is adequate. For instance: @D SERVER1IMAGESSMITH V. JONESVOLUME1DISK1 @D C:IMAGESSMITH V. JONESVOLUME1DISK1 @D Z:IMAGESSMITH V. JONESVOLUME1DISK1 3. @V, which alludes to the particular volume name of removable media. NOTE: Users of Summation LG/iBlaze can utilize UNC ways after the @D to determine an envelope containing pictures. @L (Long Name Entry) Summation 5. 21 Legacy Field. @L means the long name or depiction of the picture file(s). The @L esteem is stacked into the LONGNAME field of the ImgInfo Table. This tag is out of date and superfluous on present day variants of Summation (1. 0 and higher) as they bolster long picture document names. @C (Column to Link) 3 Optional token. @C is utilized to stack information into determined fields in the user’s report database. This is a helpful method to diminish the measure of information section required for the database clients. It is intended for use when a similar worth is rehashed for a gathering of records, for example, reports that all have a similar box number or creator. It isn't intended to supplant customary information passage. Hence, there is a restriction of six (6) @C codes accessible for each DII record. The language structure for utilizing the @C token is: @C For instance, to fill in the ISSUES field of the database with the worth â€Å"Mental Health,† the line would peruse: @C ISSUES Mental Health The @C line(s) ought to show up underneath the @T line for every database record. For continuous DII records where these qualities are the equivalent, you don't have to rehash the @C line. Rather, embed the following @C line in the following DII record where the information changes. To quit entering information in a field, embed a @C line with the field name following by nothing. @I (Image Location as in Case Customize) Used with the @D token. The @I esteem alludes to the picture area determined in Case Customize. The @I esteem is stacked into the DEFDIR field of the ImgInfo table. This area must be a drive letter (or UNC way for LG/iBlaze clients) and way that focuses to the index where the pictures are put away. Summation clients can choose any legitimate area or use Summation’s default area, the IMAGES subdirectory under the case index. In either case, the picture records must be replicated to this area. @V (Volume Label of Removable Media and Any Subdirectories) Used with the @D code. The @V esteem alludes to the volume mark of the removable media holding picture documents. When utilizing a volume mark, the program will look through a scope of drive letters for the particular removable media volume. The scope of drive letters to be looked can be indicated in OPTIONS>DEFAULTS>IMAGING>DRIVES HOLDING IMAGES. The volume mark can be acquired from any drive by utilizing the DIR order at the order brief or by taking a gander at the drive properties in Windows Explorer/My Computer. When utilizing the order brief, the volume name will show up at the highest point of the catalog show posting. Since most report pictures are currently put away on either neighborhood or system hard drives Summation has given an alternative to change over volume marks to catalog names for existing database records with @V picture ways. By choosing the alternative box named â€Å"Map Volume to Directory† under OPTIONS>DEFAULTS>IMAGING the volume name is changed over to an i ndex name. A drive letter or letters coordinating the area where the pictures are put away should be included the OPTIONS>DEFAULTS>IMAGING>DRIVES HOLDING IMAGES segment. For instance: DEFDIR in ImgInfo Table: @VCD_00001:01 Drives Holding Images: DE Program glances in: D: or E: drive for media with a volume name of â€Å"CD_00001. † If it finds coordinating media, it searches for a catalog there named â€Å"001† for whichever picture record or documents were indicated. @Fulltext (Lets the Database Know There is an OCR Document Attached to the Record or Records) Tells Summation that there are OCR archives joined to the record. The filenames must match the names of the pictures (excluding the augmentation), and they should be situated in a similar spot. Varieties: @FULLTEXT DOC †One OCR content document exists for every database record. FULLTEXT PAGE †One fulltext record exists for each page of the report rundown. @FULLTEXT [PAGE or DOC] is set before the @T line. Like the @C token, this announcement stays in actuality until killed by utilizing the contrary assignment. At the end of the day, on the off chance that you are utilizi ng the â€Å"PAGE† technique, turn it off by utilizing @FULLTEXT in the record that doesn't contain a fulltext document. @O (Where OCR Documents Are in the event that They Are Not in the Image Location) Used when the OCR reports are found somewhere other than the picture area as determined by the @D line of the DII record. It is put quickly underneath the @D line. This token must be utilized related to the â€Å"@FULLTEXT DOC† tag. The full way to the OCR content archive must be incorporated. Model: 5 @FULLTEXT DOC @T AB100001 @D @I @O J:docsscanned 100001. TIF This reveals to Summation that the fulltext archive for record AB100001 isn't in the default Images catalog (@I) in any case, rather can be found in J:docsscanned. The document name should at present match the picture record name. For this situation the picture record name is 100001. TIF, in this manner the OCR content record name ought to be named 100001. TXT. ; (Comment Lines) Discretionary code for each DII record. You can offer remarks in the DII document for your reference. These lines don't influence the DII load. Model: ; After this Semi-colon I can make notes for my present record Image Files Required for each DII record. The last line(s) of each DII record is consistently the picture filename(s). Oblique punctuation lines before the filenames will guide Summation to search for the records at the base of the predetermined drive be that as it may, these can for the most part be discarded. Iterators are significant discretionary coding techniques. Iterators give an approach to utilize shorthand for picture record names. This takes into consideration less content per DII record, subsequently delivering a DII document that heaps more rapidly. On the off chance that your picture records utilize a number arrangement, you can utilize iterators to show a scope of numbers, as opposed to posting each picture document independently. Reaches are just substantial when the lower number and the higher number are a similar number of digits. Records Listed Separately Example: IM00001. TIF IM00002. TIF IM00003. TIF IM00004. TIF IM00005. TIF Files Iterated Example: 6 IM000{1-5}. TIF If emphasizing records with appended full content (OCR) reports in PAGE group, be mindful so as not to surpass forces of 10 in the emphasis. Model: IM0000{01-09}. TIF IM0000{10-99}. TIF IM000{100-999}. TIF The model above will appropriately stack each of the 999 pictures and their comparing OCR full-content archives. This standard applies to the @FULLTEXT PAGE design as it were. Tokens Used in Summation’s DII File Token @APPLICATION Field Populated APPLICAT @ATTACH ATTCHIDS (Field chose for related connection Doc IDs in Link Fields defaults) @ATTACHRANGE ATTRANGE Description The application used to see the electronic archive. For instance: @APPLICATION Word IDs of joined reports. Attaching t

The Author Has To Choose One From Eight Topic Given In The File Attach

The Author Has To Choose One From Eight Topic Given In The File Attach The Author Has To Choose One From Eight Topic Given In The File Attach (TOPIC) â€" Assignment Example > Bake, J: TechNet Radio: Preserving Data Privacy and Confidentiality in the Cloud, Technet Blogs. http: //blogs. technet. com/b/johnbaker/archive/2010/10/14/technet-radio-preserving-data-privacy-and-confidentiality-in-the-cloud. aspx. Accessed 25Aug 201214Morton, R.: Niko Schlamberger, International ICT Executive and Top-Ranking ICT Authority for Business, Industry, Governments, Academia, Journals, Regional and Global Organizations, Technet Blogs. http: //blogs. technet. com/b/cdnexperts/archive/2011/02/21/niko-schlamberger-international-ict-executive-and-top-ranking-ict-authority-for-business-industry-governments-academia-journals-regional-and-global-organizations. aspx. Accessed 25 Aug 2012.15Ibaraki, I: Chat: Dr Hamadoun Touré, Secretary-General of the International Telecommunication Union (ITU), Technet Blogs, http: //blogs. technet. com/b/cdnitmanagers/archive/2012/07/30/chat-dr-hamadoun-tour-233-secretary-general-of-the-international-telecommunication-union-itu. aspx. Accesse d 25Aug 2012.1516 AbstractThe current growth in ICT has influenced users of information to gain an interest in understanding how ICT professionals conduct themselves in designing new technological innovations. Interest in this field developed due to the production of low standard ICT products. Understanding the ethics that govern the ICT professionals in their activities is of great importance as it enables the public to build confidence with their technological designs. This paper tries to explore, understand and analyze the ethical issues inherent in any ICT product design. The paper finds out that professionalism, privacy, website testing, confidentiality, internal users and conflict of interest as well as the health and safety of ICT products are ethical factors that are inherent in any ICT product design. 1.0 IntroductionEthics in ICT is important as it ensures that the public accepts new technological innovations. Ethical provisions in ICT make sure that the ICT professional s adhere to the laid down standards while developing new technologies. Ethics are the self regulatory rules which are also referred to as codes of conduct or best practice and are audited by external parties who also provide quality assurance certificates. In ICT codes of ethics are used in order to ensure quality safety and reliability in ICT innovations (Konskey, Ivins and Gribble 2007). The codes of ethics are used in order to easily identify the problems that may arise during the use of the ICT technologies. Moreover, the codes of conduct act as a means of certifying that the ICT professionals have followed all the laid down procedures and practices in developing the new technology. This paper will discuss the ethical issues inherent in any ICT product design. 2.0 Ethics in ICT DesignsICT has affected the values and culture held by individuals by defining how people live and work. ICT is an important component because it determines how data, information and knowledge are exten ded to human beings and therefore it is critical to mankind. This calls for effective handling of all issues related to ICT developments. Morton (2012) observes that ICT professionals are required to adhere to the code of ethics so that they can be responsible and accountable to the public in relation to their technological innovations. Ethics in ICT refers to the moral principles that influence ICT professionals to conduct themselves in a predetermined way. The ICT professionals must observe their individual code of conduct as well as the conduct imposed onto them through peer influence and states how they are expected to behave while developing their products. Vartianen (2008) emphasizes that the ethical code of conduct are developed because the professionals want to prove to the public that they can regulate their moral behavior and that of their representatives.

Nutritional Sources and Salinity - Free Essay Example

Sample details Pages: 8 Words: 2546 Downloads: 7 Date added: 2019/02/20 Category Health Essay Level High school Tags: Nutrition Essay Did you like this example? Abstract In the laboratory, Serratia marcescens was utilized to test Growth and Prodigiosin production under various environmental factors. The environmental conditions were temperature, pH, oxygen availability, nutritional sources, and salinity. The temperatures tested were 4 degrees Celsius, 25 degrees Celsius, and 65 degrees Celsius, and the pH values were (3, 7, 11). Don’t waste time! Our writers will create an original "Nutritional Sources and Salinity" essay for you Create order The carbon source was maltose and glucose. The salinity measurements consisted of 0.1% NaCl, 1.0% NaCl, and 3.0% NaCl. Lastly, the oxygen requirement was tested by using two groups, one group was tested using aeration (shaking), and one group was tested with no aeration (no shaking). The results indicate that optimal growth was experienced at a temperature of 65 degrees Celsius, a pH of 7, NaCl concentration of 0.1% and no aeration. Prodigiosin production was affected under most of the same conditions, for example, it experienced optimal growth at a temperature of 65 degrees Celsius, a pH of 7, and the same carbon source. However, results differ because Prodigiosin production experiences a higher rate at a salt concentration of 3% NaCl, and, under conditions of no aeration. Introduction Serratia marcescens is a pathogenic bacterium that invades humans and mimics the red color of blood making it hard to detect. S. marcescens was once considered a harmless saprophyte, which is a type of microorganism that lives on dead or decaying organic matter. However, S. marcescens is now recognized as a significant opportunistic pathogen which has a tendency to create healthcare related infection and antimicrobial resistance (Herra and Falkiner 1984). Prodigiosin is an antifungal red pigment produced by S. marcescens, it holds antibacterial, antimalarial, and antifungal activities, however, it is used primarily as a biochemical tool (NCBI 2014). Although bacteria are highly adaptable in nature, which is why they are found in nearly every place on earth, certain environmental conditions affect optimal growth for different types of bacteria. For instance, most disease-causing bacteria thrive in warm temperatures, which is why the human body provides an ideal environment for many types of bacteria to grow. On the other hand, some bacteria are able to survive in freezing temperatures of 5 degrees Celsius, yet other types of bacteria would not survive in temperatures below 60 degrees Celsius (Wagner 2008). In another way, optimal growth of bacteria is affected by pH. pH is used to classify the hydrogen ion concentration in a solution, pH values range from 1.0 (very acidic) to 14.0 (very basic). Most bacterium grow best around a neutral pH value (7). However, some bacteria thrive in very basic conditions, yet some can tolerate a pH of 1.0 (Blamire 2000). Carbon sources also play a significant role in the growth of bacteria. Carbon is known as the structural backbone of organic compounds, and each carbon source may support different bacterial growth rates. Salinity is the amount of salt dissolved in an amount of water, the percent of sodium chloride present in the solution used for this lab accounts for the salinity. Because bacteria are extraordinarily diverse, certain types of bacteria thrive in salty environments while others do not. For example, research suggests that S. Marcescens is highly adaptable to salty environments and can continue to reproduce under harsh conditions (classified as 80 g/L) and extreme conditions (classified as 100 g/L salt concentrations) (Ketola and Hiltunen 2014). On the other hand, oxygen requirements, also known as aeration or no aeration play an important role in the growth of bacteria. Aeration is believed to stimulate the growth of bacteria because it provides much needed oxygen to the environment f or bacteria to use for growth and development (Mattick 1940). Such environmental conditions affect the metabolic functioning of bacteria, and as a result the growth of the cell. S. marcescens is a bacterium which, like many others, requires a relatively warm temperature, neutral pH, and a low salt concentration to experience optimal growth. The objectives of this laboratory are to develop an experiment which will test the impact of environmental conditions on the growth of S. Marcescens and prodigiosin, to understand how different experimental conditions affect bacterial growth and prodigiosin production, and to gain a better understanding of the stages of the bacterial growth curve the production of prodigiosin throughout the growth cycle of S. Marcescens. In order to address each objective, students were separated into groups and each group focused on one environmental condition. This allowed each group to fully test and experiment the possible implications of their environmental condition. For each group, a proper lab protocol was created and followed accordingly. After testing the condition through a series of experiments, each group recorded their dat a and made it available to all other groups. In order to obtain the most thorough results possible, and to ensure the experiment was carried out as accurately as possible, it is important to generate hypotheses which can be compared to the acquired end results. For instance, the null hypothesis for temperature expects that temperature will not have an effect on the growth of S. marcescens or Prodigiosin production. While the alternative hypothesis for temperature expects that temperature will have an effect on the growth of S. marcescens and/or Prodigiosin production. The null hypothesis for pH expects that pH values will not have an effect on the growth of S. marcescens or Prodigiosin production. And, the alternative hypothesis claims pH values will have an effect on the growth of S. marcescens and/or Prodigiosin production. The null hypothesis for the carbon source condition expects that different carbon sources will not have an effect on the growth of S. marcescens or Prodigiosin production. While the alternative hypothesis for the carbon source condition expects that carbon sources will cause an increase or decrease on the growth of S. marcescens and/or Prodigiosin production. The null hypothesis for the NaCl concentration condition, also known as salinity, expects that sodium chloride concentrations will not affect the growth of S. marcescens or Prodigiosin production. However, the alternative hypothesis expects that differing sodium chloride concentrations will cause and increase/decrease on the growth of S. marcescens and/or Prodigiosin production. The null hypothesis for the oxygen requirement Suggests that there will be no difference in the growth of S. marcescens and Prodigiosin production due to aeration or no aeration. While the alternative hypothesis suggests that depending on the condition, aeration or no aeration, an effect on the growth of S. marcescens and/or Prodigiosin production will occur. The null hypothesis in each condition suggests that no change will occur, regardless of the environmental condition. The primary purpose of the null hypothesis is for scientists to reject or disprove it, it is impossible to accept the null hypothesis, in a scenario where the null hypothesis is not rejected, it would simply be said that it failed to be rejected. And, the alterative hypothesis is simply the opposite of the null hypothesis. Materials and Methods The environmental condition tested in this experiment was oxygen requirement. The oxygen requirement refers to the practice of using aeration (shaking) or no aeration (no shaking) during the experiment. Aeration is important because it provides oxygen to bacteria, and it is commonly believed that aeration helps to increase optimal growth/prodigiosin production. In order to carry out this experiment and to test the effects of aeration/no aeration, the lab group had to utilize a machine called a Spectrophotometer. Sterile technique was used to remove 2mL of fresh media which was then pipetted into two cuvettes and set as blanks. Sterile technique was used again to remove 2 ml of each of the S. Marcescens cultures, Culture a which was shaken at 30 C, and Culture b which was not shaken at 30 C, into a cuvette. The spectrophotometer was set to 499 wavelength and measurements were recorded for each culture group after blanking. Next, the spectrophotometer was set to read absorbances at 600 wavelength and measurements were recorded for each culture after blanking. These steps were repeated every 30 minutes for the course of 180 minutes. Finally, after obtaining all necessary measurements, each S. Marcescens culture was returned to their respective incubators. The full dataset obtained through this group can be found in Figures 5 10. This group found that bacterial growth was higher when no aeration was implemented, and prodigiosin production experienced a higher rate during no aeration as well. The equation A499/(OD600 x 5.8108 cell/ml x 2 ml)= units of prodigiosin per cell was utilized to calculate prodigiosin production. Results The graphs pictured above show a complete summary of all the data collected throughout the experiment. Each graph shows data points that were collected and recorded every 30 minutes throughout the testing period, for both Growth and Prodigiosin Production. For temperature, the graph (Figure 1) indicates that optimal bacterial growth was reached at a temperature of 25 degrees Celsius. Yet, growth was more consistent at a temperature of 65 degrees Celsius, this in agreement with the idea that most bacteria tend to thrive in environments of higher temperatures. However, consistency alone is not effective at drawing a proper conclusion, so due to the growth curve, 25 degrees provides for optimal growth. Likewise, optimal growth was reached when the pH stayed at 7 consistently. This result was expected as many bacteria, including S. marcescens, thrive in neutral conditions. And, S. marcescens remained constant throughout the carbon source experiment, there was no rapid increase/decrease o f S. marcescens, this can be expected due to the fact that carbon is a substance found in all organic matter and is the backbone of all living organisms. Next, it was revealed that optimal growth was reached when the concentration of NaCl was at 0.1% NaCl, again, this is expected as most bacteria are not able to survive in environments that are high in NaCl. Lastly, it was determined that S. marcescens reached optimal growth under conditions of no aeration, this is different than what was expected as it is believed that aeration provides stimulation for growing bacteria. Prodigiosin production experienced a more significant increase at a temperature of 65 degrees Celsius and a pH of 7, the same temperature and pH which was consistent with optimal bacterial growth. And, carbon source also remained the same throughout this part of the experiment. However, salinity experienced a significant shift, for instance, growth was more optimal at an NaCl concentration of 0.1%, yet prodigiosin production experienced a higher rate at 3.0% NaCl. While prodigiosin production did decrease with aeration, there was a more significant decrease in no aeration, this is contradictive to the Aeration vs. Growth graph, and in agreement with scientific research. Discussion The objective of this experiment was to test the effect of various environmental conditions and on the growth and Prodigiosin production of S. Marcescens. In order to efficiently and accurately detect any possible change that these environmental conditions had we composed two different hypotheses, a null and an alternative. The null hypotheses suggest that the various factors would not significantly alter the amount of growth or Prodigiosin production. On the other hand, the alternative hypothesis speculated that each of the environmental conditions would significantly change the growth or Prodigiosin production of the S. Marcescens in comparison to the bacterial scientific conventional wisdom. While this numerical change in the alternative hypothesis was not initially mentioned, it would later be calculated following the completion of the experiment. Following the experiment and analysis of data, the results were both revealing and expected. In the end, each of the environmental con ditions had an effect on growth and Prodigiosin production, some of these effects were expected, while others came as a surprise, such as the observation that no aeration provided more optimal growth for S. Marcescens. As it was aforementioned in the results paragraph, some of the manipulated variables yielded results parallel to the umbrella beliefs on optimal bacteria growth. The S. Marcescens had the highest optimal growth when exposed to a temperature of 65 degrees Celsius (Figure 1). It was revealed that optimal growth occurred at 65 degrees Celsius, and at a pH of 7. This is consistent with scientific data that suggests a neutral pH and high temperature are optimal conditions for bacterial growth (Herra and Falkiner 1984). In a similar sense, results showed that optimal growth was reached at an NaCl concentration of 0.1%, this is in agreement with scientific research which states that bacteria grow best in an environment with a low salt concentration. On the other hand, it was revealed that optimal growth was reached during conditions of no aeration, which is contradictive to the idea that aeration provides important stimulation to bacteria (Mattick 1940). As for Prodigiosin production, results stayed in agreement with optimal growth, with the exception of aeration. It was revealed that the rate of Prodigiosin production experienced an increase during conditions of aeration. Difficulties that may have impacted the results of this experiment were kept at a minimum, and if any occurred, they were minor. For example, groups relied on each other to relay correct information throughout the experiment, and since each group had a different environmental condition, it was nearly impossible to indicate whether the information being relayed was correct. If a group made a slight mistake or accidentally relayed the wrong information, it is unlikely that the error would have been caught and corrected, which could result in possible errors and inaccuracies in the end. With the exception of the oxygen requirement, the growth results obtained in this experiment support the findings by others based on the literature research. As mentioned, temperature, pH, carbon sources, and salinity are in agreement with the results of others. The Prodigiosin production results are the most supportive of the findings of others, as every environmental factor is in agreement with that of other scientific data, while in the growth section, aeration was the only one that separated from a common trend in thought. In order to enhance Prodigiosin production, it would be important to increase the amount of S. Marcescens used in this laboratory experiment. The more S. Marcescens we are able to use, the more Prodigiosin production will occur, and likely the results will become more accurate. In order to continue working on this project, it would be wise to consider adding more environmental factors and to further test the ones that have already been used. For instance, it would be a good idea to test more temperatures other than the three that are being used, and to test more pH values than the current three. All conditions can be expanded on, and it would provide more information and accurate details to expand more on each one. Other nutritional requirements such as energy source, nitrogen source, and mineral source would be interesting to look at since they all provide important chemical nutrients, and by doing this, we would be able to determine more accurately the effects of the current nutritional requirements. Works Cited Blamire, John. Properties of Microbes. BIOdotEDU, 2000, www.brooklyn.cuny.edu/bc/ahp/CellBio/Growth/MGpH.html. Herra, Celine, and Frederick Falkiner. Serratia Marcescens. Brief History of Bacillus Anthracis, www.antimicrobe.org/b26.asp. Ketola, Tarmo, and Teppo Hiltunen. Advances in Pediatrics., U.S. National Library of Medicine, Oct. 2014, www.ncbi.nlm.nih.gov/pmc/articles/PMC4242574/. Mattick, A. T. R., et al. AN INSULATED BOX FOR THE CARRIAGE OF MILK SAMPLES. Wiley Online Library, Wiley/Blackwell (10.1111), 11 Mar. 2008, www.onlinelibrary.wiley.com/doi/pdf/10.1111/j.1365-2672.1940.tb03933.x. Prodigiosin. National Center for Biotechnology Information. PubChem Compound Database, U.S. National Library of Medicine, pubchem.ncbi.nlm.nih.gov/compound/Prodigiosin. Wagner, Al B. Bacterial Food Poisoning | Food Technology Processing. Wine Cup, 2008, aggie-horticulture.tamu.edu/food-technology/bacterial-food-poisoning/.

Human Trafficking A Global Phenomenon That Does Not...

What can be done to Combating Human Trafficking? Human trafficking is a global phenomenon that does not recognize national borders. Realizing the serious consequences of the human toll, the U.S government has spent $55 million in 50 countries on anti-trafficking programs designed to help indigenous non-government organizations and, international organizations law enforcements officials and foreign governments prevent human trafficking, and restore victims to society. If human trafficking is going to be stopped, there is a need for better and stronger immigration practices. For example, Asian gangs involved in human trafficking have found ways to exploit the â€Å"holes† in U.S immigration law to send their victims to the United States.†¦show more content†¦If serious help is to be given toward combating human trafficking, certain characteristics must be realized. For instance, human trafficking is constructed as a different sort of problem by a variety of social act ors, agencies and institutions. Non governmental organizations (NGOs) tend to construct it as a problem of human rights abuses, while government agencies such as the police and the immigration service construct it either as a problem of organized crime or a problem of illegal immigration. Anti-trafficking policies should remain cognizant of the economic social and political roots of human trafficking. The current economic structures, including bilateral trade policy and structural adjustment programs are stacked against the interest of non-industrialized nations, creating a situation where citizens will take incredible risks to escape poverty. Today, the United States is increasingly becoming an unwary partner in the sex trafficking of women and children. In response, the United States has been a global leader in a war against human trafficking. They provide model legislation and minimum standards to ensure that victimization by the hands of traffickers end. The United States over the years has refused to classify itself although it has placed other countries into Tiers depending on the intensity of their mode to

Case Study and Lecture Notes about the Wipro Consulting Services

Question: Write about theCase Studyfor Wipro Consulting Services. Answer: Introduction Development of IT consultancy industry is significantly viewed to expand global market occupancy. In order to understand the concept in much more depth, present work is undertaken on analyzing the provided case study of Wipro Consulting Service (WCS). Strategic planning is considered to be crucial due to ever growing market needs and rivalry firms thereby strengthens ones competitive edge for securing better market areas. Expanding globally is considered difficult as acquiring the major customer portion is required to be made so effectively. Strategic planning is therefore being regarded as one of the key area by which organization can attempt to gain the notions fulfilled in emerging as global market leader through the complete utilization of its potential resources. WCS Leadership in Developing its own Identity, Committing Resources to Scale up and Developing its Own Model for Global Delivery As analyzed from the provided case study, WCS has been successfully able to establish its manpower strength by the end of 2008 to about more than 1200 employees (Chandhana Easow, 2015). Development of leadership aspect in the organization was enabled by focusing majorly on strategic business consulting services that helped in streamlining in processes. They provided set of providing targets whereby efforts are laid down only on technology and global outsourcing aspects. In order to scale up its committing resources, WCS have majorly focused on proposition development organizations. The cited company has worked on offering application software and IT infrastructure based services to its clients. WCS like other firms have worked on Global Delivery Model (GDM) which refers to the process of providing solutions to the problems through its universal passages. This is inclusive of near and offs shore services, on site, and all across the universe (Bansal Gaur, 2015). The rationale behind this approach is just to make the customers aware about its long term and sustainable relationship in regards to standard consulting services required. Discussing WCS Focus on Various Dimensions Branding and Positioning Branding is defined as the component where companies are required to present their product and service in manner that serve advantage to raise better value than the other competitors in the market. As revealed from the provided case study, top management leaders of the WCS had viewed innovation as the key focus in gaining growth feature. Furthermore, it has been analyzed that offering quality IT services is the chief reason why Wipro has been able to set the milestone for emerging as process oriented and focused towards its functional and operational dominance. Scaling Emerging the global configuration in the international market by WCS was not an easy step rather it is a strategic procedure of delivering better prospectus than existing competitors. On the deep analysis of the given case study, it has been examined that there are three major areas which can be worked upon by WCS to lead towards scaling process. Innovation, global delivering capabilities and provided integrated solution at the global level is the key aspect which enables the firm to gain heights (Lal, 2015). By using innovation as its strategic planning process, value proposition could be gained. Secondly, when services are packaged in integrated way, customers will become more attracted and appealed to use of services. Lastly, as believed by another management leader, working on strategic way to establish its organizational structure may prove efficient in further development and growth. Product Differentiation from Competitors On studying the provided case study, it has been evaluated that WCS should follow niche as its desirable strategy. Due to high level of development and growth in IT sector, there has been examined many international brands such as IBM, Accenture, Sapient etc. Developing its own brand and image in the industry is recognized by working on products and services (Ditizio Smith, 2016). Furthermore, it has been evaluated that WCS, in order to experience the IT sector in more effective way have occupied emphasis on product designing strategy. This is the reason why firm has proved successful in offering global integrated deliveries in the international market. WCS Reexamining the Global Delivery Model In an order to study the global delivery model, there is first significant to understand the fact how Wipro Consultancy Service Company has adopted the same. The major reason why Wipro has undertaken this model is just offshore its inner and outer capabilities in the market (Kishore et.al., 2014). Through adoption of global delivery existence, WCS has been able to rank itself in the market. This is just due to its major focus on dimensions (Chatterjee, 2014). These are market existence, current offerings and planning in the form of strategy formulation and execution. The major areas which are highly considered in Wipros future expansion and international widespread is to infuse innovation element in its IT consultancy based technology and management system. This ensures customers to have safe investment thereby assure to have effective market occupancy in both domestic as well as in international market. In order to provide the consulting services in the global market and area, WCS found the involvement of Global competitors participation as 90% in the market. After identifying the prominent growth of competitive IT companies, WCS has realized on reexamining its global delivery system (Kumari, 2015). Through the same, WCS started working on its core competencies where they seek assistance from foreign markets and team for gaining international support. The rationale behind the same is to acquire the core competencies. Secondly, they had set an effective IT based settlement where clients were offered features such as scalability, flexibility and security to fulfill the global delivery experience. Reexamining the global delivery model serves majorly the purpose to meet the various benefits. Through the same, WCS enable to reduce the mitigated risk, productivity aspects as for Wipro, it is to enhancing its consultancy measures, working effectively on evaluating cost benefit measures and lastly on accessing best practices to occupy place in international market. Illustrating the Strategy for Long Term Perspective Business Relationships Developing long term relationship in the global market arena is regarded as another crucial aspect. The rationale behind the same is just to form the better and loyal bonding with the clients in the long run (Chowhan, 2013). The stated task becomes very tough when there is entrance of many business organizations who flourished in the same industry and sector under similar market offerings. IT industry has been showing incredible transformation over years and years due to technology and rising customer expectations. In such regards, customer retention is aspect which is viewed as the major focused subject (Sindhu, 2014). Wipro has also infused various efforts in building long term business relationships in the worldwide markets. They believe in social relationships and customer feedback as the major and valuable segment. By following matrix framework, Wipro successfully interacts with its customers thereby effectively understand the client and partner bonding (Narang, Goswami Sharma, 2016). This is carried forward by management of the organization by facilitating regular feedbacks, meetings and schedules, client visit, etc. Wipros major focus is examined in viewing the customer relationship through a framework. The Customer Centricity structure is adopted by WCS which refers to the mechanism of paying attention to the voice of customers. This is done at all levels of the users; be it primary, project, program, or account (Cutler, 2015). Through this strategy, the customers interaction with Wipro is made on account of processes such as Annual CSAT, Quarterly Pulse Survey, etc. Through the same, investigation is made on brand acknowledgment, anticipation and belief of buyer or service users, etc. Long term relationship and belief of customer is understood by Wipro by using the Customer Advocacy Group (CAG). Through the same, the rationale behind the same is to have part of quality development where customer satisfaction is raised by bringing improvement measures in the organization (Tara, Singh Kumar, 2015). The major purpose of building this group is to ensure early warning system that addresses concerns and problems towards major issues. Through CAG strategy, escalations of the customers are met with effective and timely solutions. This ensures customers for building long term connection and association with the Wipro Consultancy Service (WCS) Company. Conclusion Through the present work, case study on Wipro Consultancy Service has been analyzed. This has led to provide opportunity to explore various major areas that Wipro undertake to emerge as market leaders. It has been explored that major market share undertaken by WCS is through its Global Delivery Model. Along with the same, it has been found that in order to gain the competitive edge in connection to its respective competitors, building of long term relationship at global level is generated by various ways such as CAG etc. References Bansal, R., Gaur, P. (2015). Corporate culture in IndiaA critical analysis of Satyam Computers Services Ltd. ACADEMICIA: An International Multidisciplinary Research Journal, 5(3), 106-116. Chandhana, K., Easow, D. T. (2015). Performance Appraisal Method Used in Top 10 IT Companies-360 Degree Feedback Balanced Score Card: A Review. Bonfring International Journal of Industrial Engineering and Management Science, 5(2), 73. Chatterjee, C. (2014). Innovation and internationalisation in the Indian software industry: WiproGoing forward: Interview with Rishad Premji, Chief Strategy Officer, Wipro Limited. IIMB Management Review, 26(1), 59-64. Chowhan, P. K. (2013). Supply Chain Planning Framework for Industrial Gas Producer.Behaviour, 4(2). Cutler, A. (2015). Case Studies on Leading Employer Practices for Employment of People with Disabilities in India (Doctoral dissertation, Cornell University). Ditizio, A. A., Smith, A. D. (2016). Transformation of CRM and Supply Chain Management Techniques in a New Venture. Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics, 96. Kishore, R., Arora, S., Desiraju, R., Kumar, K. R., Nibhanupudi, S., Thyagarajan, B. (2014, May). Industry panel: globalization of IT work. In CPR (pp. 3-4). Kumari, K. V. (2015). Adaptive Capability of HR towards Revival and Transformation of Industry. Journal of Organisation and Human Srinivasan, R. (2014). Foundations of Technology Management. In Strategic Business Decisions (pp. 241-256). Springer India. Lal, K. (2015). Effects of Ethical Behaviour on Corporate Performance. CLEAR International Journal of Research in Management, Sciences Technology, 5(10). Narang, M. G. G. S., Goswami, P., Sharma, D. (2016). Best HR Practices in the Corporate Sector and the Indian Armed Forces: A Comparative Study. Sindhu, S. (2014). CORPORATE CYBER REPORTING: A STUDY OF INVESTOR RELATIONS PRACTICES. International Journal of Applied Financial Management Perspectives, 3(1), 825. Tara, K., Singh, S., Kumar, R. (2015). Green marketing: The new strategic imperative by firms in India. Indian Journal of Marketing, 45(7), 19-34.

what is an essay Essays - Essay, Essays, Essay Mill, Lyric Essay

An essay[1] is a piece of writing which is often written from an author's personal point of view. Essays can consist of a number of elements, including: literary criticism, political manifestos, learned arguments, observations of daily life, recollections, and reflections of the author. The definition of an essay is vague, overlapping with those of an article and a short story. Almost all modern essays are written in prose, but works in verse have been dubbed essays (e.g. Alexander Pope's An Essay on Criticism and An Essay on Man). While brevity usually defines an essay, voluminous works like John Locke's An Essay Concerning Human Understanding and Thomas Malthus's An Essay on the Principle of Population are counterexamples. In some countries (e.g., in the United States), essays have become a major part of formal education. Secondary students are taught structured essay formats to improve their writing skills, and admission essays are often used by universities in selecting applicants and, in the humanities and social sciences, as a way of assessing the performance of students during final exams. The concept of an "essay" has been extended to other mediums beyond writing. A film essay is a movie that often incorporates documentary film making styles and which focuses more on the evolution of a theme or an idea. A photographic essay is an attempt to cover a topic with a linked series of photographs; it may or may not have an accompanying text or captions.

Anatomy of an Illness essays

Anatomy of an Illness essays Norman Cousins is senior lecturer at the School of Medicine, University of California at Los Angeles, and consulting editor of Man and Medicine which is published at the College of Physicians and Surgeons, Columbia University. For almost all of his professional life, Norman Cousins has been affiliated with Saturday Review. He became its editor in 1940, a position he held for more than thirty years. He is presently its editorial chairman. Mr. Cousins is the author of eleven books, including Dr. Schweitzer of Lambarene, The Celebration of Life, Present Tense, In Place of Folly, The good Inheritance, and Modern Man Is Obsolete. Anatomy of an Illness is written in light of a serious illness a patient was diagnosed with. Through trust, hope, humor and many months of treatment the patient was cured. It is a piece published to share the gruesome and enlightening points of the doctor/ patient relationship the two main characters obtained. The author offers the idea of placebo healing as opposed to the prescription method, which he believes is overrated. The book is used in over two dozen medical schools for instructional purposes, not to mention being republished in fourteen separate countries. Undoubtedly, Anatomy of an Illness is an irreplaceable book. Norman Cousin ¡s main points include: h Laughter is the most powerful medicine. h  ¡Placebos, ¡ Dr. Shapiro has written in the American Journal of Psychotherapy,  ¡can have profound effects on organic illness, including incurable malignancies. ¡ h Current scientific research in the physiological benefits of laughter may not be abundant but is significant, nonetheless. h The body responds naturally to laughter and creativity, seeing it as a  ¡want to live ¡ way of life, and therefore working undividedly to fight the illness. h The best way to eliminate pain is to ...

Beware! 10 Things That Can Make You Fail Finals

Beware! 10 Things That Can Make You Fail Finals Finals are the necessary evil of your college experience. Like a bad roommate, they seem like all their good for is ruining your sleep, stressing you out, and making it impossible to do anything fun. The problem is, if you’re not proactive about kicking your finals in the butt, they’re going to get you first. The best way to succeed at finals is the rule know your enemy. Find out the ways that you can end up being unprepared for your finals – and work on a strategy of avoiding these things and nailing your final exams like a pro. Bad Sleep Many students study for a test the night before and most of them dont do that effectively. If you’re up all night playing Call of Duty, seven days a week, you’re setting yourself up for failure. Not only is it bad for your study habits (unless you’re studying for your â€Å"21st Century Weaponry† course), but it’s taxing for your brain. Be smart and leave your late-night shooting sessions for after finals week. Tip: Try to get a really good night’s rest at least 2 nights before your exam. Get at least 6 hours of sleep the night before the big day. Choose the best time to study for finals. Bad Food You’re trying to keep your whole system going on just Red Bull and pizza? You’re setting yourself up for a fall. High calorie, low-nutrient foods like these make it more difficult for your neurons to fire, which means that you’re not thinking as well as you could be. Do your brain a favor and eat brain-boosting food before exam. Tip: Eat protein-rich food before exam. Include eggs, nuts, yogurt, milk and whole-grain cereal in your pre-exam breakfast and you will feel increase in energy and brain activity. Bad Friends Anyone who is coming around your apartment during finals week and being loud and obnoxious is not really your friend. You need to eliminate all the excess noise, commotion, and stress while you’re trying to prep for these important tests and projects. Tip:Tell your insensitive friends to take a hike – until the week is over. Avoid people who are too nervous about finals dont let them making you nervous as well. Remember that solitude and quite music is better than loud company and destructive, negative mood of your roommate before exams. Bad Media Every time you sit down to write that final paper, what do you end up doing for hours? Probably, Facebook, Twitter, or online videos of some sort. These will undermine your chance for success, mostly because it is so easy to waste hours of vital prep time on them. Tip: Turn off your social media with an app like AntiSocial. Bad Studying Are you spinning your wheels highlighting frantically and trying to rote memorize historical dates? Research shows that highlighting alone is not effective for gathering information, especially during short-term cram sessions. Tip: Study smarter by skimming texts, creating interactive memory banks, or putting your information to music. Bad Cheating If you’re stressed out and unprepared, cheating might look like an awfully good idea. Cheating is a high-risk, low-reward activity that might get you flunked out of your class or out of your college for good. Tip: Instead of cheating, take some time and buckle down to your studies. You’ll learn more and be able to actually finish your degree. Bad Relationships Does it seem like your significant other starts to get pouty around finals week? Do you get into more arguments when he or she feels like you’re spending too much time studying? This person, while undeniably hot, is not good for you during finals week. Tip: Talk to them ahead of time and explain how important it is for you to focus. If they throw a fit, maybe it’s time to take a break – they clearly don’t have your best interests in mind. Bad Teachers Rarely, you’ll get a teacher who is just no good. This person might not know the material, or they may just give you a final that has nothing to do with the coursework they’ve been presenting for the past 3 months. Tip: If you get a test that is completely out of the ballpark (or that is poorly written, communicated, or graded), don’t be afraid to go to your counselor and the department chair. It’s likely that the teacher is tanking many more students and needs to be reprimanded. Bad Attendance There is a small group of students who think that they are so smart, they don’t really need to show up for class in order to get a good final grade. Not true. Many colleges actually factor your attendance into your final grade. And, there are often many questions on the final that come directly from the lectures. Tip: Make sure you’re there every chance you get so you have a better chance of acing the exam. Bad Anxiety Nothing tanks your finals score like feeling you’re going to fail. If you have test-taking anxiety issues, it’s likely you will freeze up during the test. Tip: Consider some positive affirmations or stress-relieving activities beforehand. Also, talk with your teacher about possible alternative settings or options so that you don’t freeze during the exam. Have any other tips or suggestions? Go ahead and share them in the comments below!

Maria Full of Grace Essay Example | Topics and Well Written Essays - 750 words

Maria Full of Grace - Essay Example ?ve, and barely schooled, Maria’s foray into the world of drug smuggling – an unfortunate fixture in contemporary Colombia – ironically opens a doorway for her to a brighter future. The travails she is subjected to mirror the lives of countless brave Latin American women in search of economic and social liberation. The motion picture, in effect, suspends judgment on what mainstream society considers criminal acts (cocaine smuggling, illegal entry and passport/visa falsification), and explores the cultural context and humanity of the heroine’s actions. 1. Close family ties – In Hispanic societies, it is common for grown children to live with their parents, each seeking emotional support from the other; this was seen in the assistance Maria, her mother, and other family members gave her sister and the baby. 2. Extended family as economic unit – It is also not unusual for extended families (aunts, uncles, grandparents) to provide financial support for each other and the next generation, in the same manner as Maria’s provision of income for her parents, sister and infant nephew. 3. Importance of religious practices (De La Torre, 2009) and institutional Catholicism (Stevens-Arroyo & Diaz-Stevens, 1994). A unifying attribute among all Spanish-speaking countries is staunch Catholicism. The message in this film is one of hope in the midst of desperation, a persistent attribute in the deeply religious Hispanic culture. 4. Element of shame – More than fault or blame, it is saving face and the element of shame that is embodied in Hispanic families’ decisions. For instance, Lucy was ashamed to face her sister in New York; also, Juan’s offer to marry Maria even if they do not love each other was prompted by the fact that he got her pregnant. 5. Forgiveness – A natural consequence of Catholic spirituality and close family ties is the ease by which family members forgive each others’ transgressions. Carla’s total absence of anger or blame against

Job Hunt Assignment Example | Topics and Well Written Essays - 500 words

Job Hunt - Assignment Example The accounting functions will include assessing the compliance of the financial statements with the relevant accounting standards. The main responsibilities of the professional being appointed as the internal financial auditor of the Financial Company will encompass auditing the financial reports of the company in accordance with the relevant accounting standards. The professional will also be liable to convey or report the standard and reliability of the financial statements produced by the company over a certain period of time. The Financial Company operates nationwide in the USA as one of the largest and most successful financial consultant firms, with its headquarter located in the City of Oak Brook, Illinois. The company can also be considered as one of the most respected and recognized brands across the nation with the intensive and constant efforts of more than 3000 employees. According to the present day context, it can be identified that the organization serves around 68 thousand business and individual customers through financial consulting in terms of tax planning, portfolio designing and business planning. With due regards for your kind considerations, I would like to thank you for providing a great opportunity to me with the offer of candidature in your interview session for the job vacancy of an internal financial auditor. I certainly appreciate for taking your time out of your busy schedule and talking to me concerning the post of Internal Financial Auditor in your organization. I would like to state in this regard that it was a pleasure to talk to you and obtain unambiguous learning of the expectations which the company has from me as a professional. After thinking about your offer and my job requirements, I believe that the respective position will provide me an incredible opportunity to apply my academic

Curfews: Whats the Point? Essay -- social issues

Curfews: What's the Point? The 14th amendment of the United States Constitution states that any state shall not â€Å"deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws" (Legal). However, many cities and states in the US currently enforce curfew laws that deny young teens under the age of 18 their right to be in public places or to drive after certain hours. These laws are punishing minors for exercising their constitutional rights in the same way that adults do without such punishment; they are mostly causing no harm, and do not deserve to be discriminated against by the government in the way they are. Many believe that teens are responsible for a large percentage of crimes, particularly violent ones, and that having a curfew in effect helps lower crime rates. In one study, the average adult surmised that teens amount for 43% of all violent crimes, when in reality the number is only a mere 13%, and this number is made up by only a half percent of minors (Cobey). If this is the reason for creating curfews, it is clearly a discrimination against all minors, as reproving 99.5% of young citizens due to an inconsequential number of minors committing crime is certainly unjust. As a matter of fact, in some cases, applying curfew laws have actually increased juvenile crime rates. Teens begin to associate police officers with the curfew, and police officers begin to see a...

To what extent are your chosen texts typical of their genre

There are many elements that are conventional In all advertising campaigns, for example using a well known celebrity wearing a dress makes people want to go out and buy that dress, for the simple reason that people want to feel like the celebrity. Although key elements can be used In both audio-visual and printed ads these depend on what target audience the producer is aiming the product at. ‘Advertising, a form of commercial mass communication designed to promote the sale of a product or service', this statement clearly explains the reasons for advertising and how it is aimed to attract people to purchase a product. Arrive. For example an audio-visual campaign will include music, voice-over to anchor the images and short-narrative and superimposition if the product, in the printed campaigns we have distant dominant images, enigmatic backgrounds, slogans, brand names with the product often larger than it proportionally should be. In this essay I am going to analyses to what ext ent my three analyses campaigns ‘Channel NON' ‘Inverse' ‘D' are typical of their genre. To begin I will start by analyzing Channel NON'.This advertisement uses many genre conventions both conventional and Non- conventional. This advertisement contains a well known celebrity who Is very attractive who would appeal to both male and female audience, as women are going to want to be her and by her advertising that she wears this perfume they will go out and buy this to get a taste of her life. And men who find her attractive may go out and by their girlfriends/wives this perfume because they want to have a sense of this celebrity in their life.The theme of romance is set throughout the advertisement which in reinforced by the music in the background, this a common element used to portray a particular theme within an audio-visual advertisement. The short narrative in this advertisement is particularly attractive to an audience to watch as It Is a romantic, and given off a loving theme which most women's perfumes seem to use to sale a product, this loving narrative Is again reinforced by he musical background by Claim De Lune a French romantic classic. The branding name Is constantly shown throughout this ad also, egg. T the end the product logo Is shown as a form of necklace which reminds audience of the product being promoted through this ad. This ad has many Non-conventional elements, for example the length of this is advert s unusual and not very common when it comes to advertising. Although because of the 3 act narrative throughout the ad it keeps audience intrigued and they want to continue watching where as if they had of stuck to a one narrative theme audience would find it boring and end up turning the ad off before the ending.Also at the end of this ad there is Credits. This is not something ads typically have and is very unusual to see, it gives a movie like theme which associates with the actress Nicole Kidnap. The production value of E WE million for this was also not something common hen making an advertisement and Nicole received $3. 71 million which Is extremely much for an ad. Although this advertisement was very successful though out the world and the money that was put into the production paid of as Channel NON is ‘Inverse by kylie'.This is a printed ad and is completely conventional. This product involves and A-list star who gives the illusion through this ad that by wearing this product a person will be attractive to the opposite sex. It gives the idea that you will be able to explore the different facets of maleness, from the business like dominant ale to a vulnerable male who needs to be loved. Two of the campaigns include an image of the product which is much bigger than what it should be, this is a technique used to emphasis how important the product is.Although the 3rd ad does not include the product because the producers of the ad are confidant that this product is well known that people will h ave seen the previous ads are even be aware of what this ad is. Overall this advertisement follows the typical genre except for it portrays a dominant leading women in control where as women are normally dominated by men. My 3rd ad that I analyses was ‘D Fashion'. Conventionally there is a inter- inking narrative structure to the three ads in the campaign-this inter-connectivity is a key convention in most campaigns, tying their messages together, as one reinforces the messages of the other.The are connected through inter-linking characters similarity in backgrounds, similar iconography and a developing story that is acted out in three scenes. The dress codes vary from ad to ad as D&G put a verity of their own new line into the ad to advertise it. Conventionally this ad uses models who re associated with perfection. Attractive females/males are is typically used when advertising a product as it tends to attract more people to look at it.The technical codes used in the ad are c ommon when advertising a product, for example long shots are used to show a model wearing a dress so that it is obvious and clear to the audience to what is being advertised. There seems to be a dominating color code of Blue through out these 3 ads, the color blue is typical associated with winter which D&G is advertising their winter range of clothing. Unconventionally there is indirect ode of address which is unusual in a printed campaign.This ad also lacks slogans and specific product placement, like ‘Kylie Inverse ad' part 3, D&G are confident that their product is well known enough so that they do not have to place slogans and specific product all over. Gender roles again are switched round In this ad, women are dominating the men, controlling them taking over the entire add, the women rule in an extreme sexual game. Although this is very unconventionally in ads, D&G have made this conventional when it comes to their ad and people are aware of this.

“Mother to Son” and “If” Poems Analysis - Free Essay Example

Sample details Pages: 3 Words: 753 Downloads: 1 Date added: 2019/02/20 Category Literature Essay Level High school Topics: Poetry Analysis Essay Did you like this example? Most poems published are likely to have a specific meaning. The poems â€Å"Mother to Son† and â€Å"If† have two strong themes throughout them, and are likely to be compared and contrasted. Most of the challenged people in the world can use these poems for motivation and perseverance. The message from both of the poems are there an always going to be shortcomings in the road of life, but you have to keep striving through them. The poem â€Å"Mother to Son† informs the reader about an African-American mother life, referred as a symbolic staircase. The poem shows how hard her life was by saying, â€Å"It’s had tacks in it,/ And splinters,/ And boards were torn up,/ And places with no carpet on the floor-/ Bare† (Hughes 3-7). The other poem â€Å"If† informs the reader that everything and everyone around a human being will try to tear them down. They just have to keep fighting in push through it. If you can trust yourself when all men doubt you,/ But make allowance for their doubting too; (Kipling 3-4). One major similarity is both authors write a message to inspire their son. The title of Langston Hughes poem lets the reader know the narrator is talking to her son. In Rudyard Kipling’s poem the author mention, â€Å"And—which is more—you’ll be a Man, my son!† (32). Don’t waste time! Our writers will create an original "â€Å"Mother to Son† and â€Å"If†: Poems Analysis" essay for you Create order Another similarities, are the authors had very similar lives at one point in time. Their lives were very repulsive at the beginning. Rudyard Kipling life suddenly got turned upside down when his mother sent him to live with a foster family, that beat and terrorized him at a young age. Langston Hughes life had a different hard life, then Rudyard Kipling. Langston Hughes was not physically abused but economically. His mother was like most African-American parents, she was a single mom, his father was not in his life due to him living in Mexico. A tone in a poem is defined as an attitude of the author, or a certain viewpoint on a specific subject. The tones in both poems are similar but somewhat different. In the poem â€Å"If† the tone is instructive, the speaker of the poem is a father. The father through the story giving his son steps on being successful in the world. In the poem â€Å"Mother to Son† the tone is buoyant, but is also instructive. The mother shows her son to be buoyant by not getting down on himself and always fight through the toughest times. She mentions, â€Å"So boy don’t you turn back./ Don’t you set down on the steps† (14-15). The structure of the two poems of are different, the structure of a poem means the rhyme scheme and the way it’s written. A rhyme scheme of a poem known as the ordered pattern of rhymes towards the end of lines of a poem or verse. The poem â€Å"If† has four stanzas with eight rhyming lines, containing the rhyme scheme of abab cdcd. The poem â€Å"Mother to Son† has the written structure known as free verse, and it has no rhyme scheme. Both poems also have imagery. Imagery is visually graphic or figurative language, most likely in a literary work. â€Å"If† uses some visual words such as: â€Å"worn-out tools†, â€Å"crowds†, and â€Å"dreams†; â€Å"Mother to Son† uses some visual words also such as: â€Å"crystal stairs†, â€Å"boards torn up†, â€Å"dark†, and â€Å"bare†. In conclusion, after reading and analyzing the poems, â€Å"If† and â€Å"Mother to Son†, there are many similarities and differences between the two. The similarities include the tone of the poem, the events of the authors life at specific points, and the theme of each poem. The differences include the structure of each poem, the rhyme schemes, and the different tones. The main point of each poem is that no matter the circumstance, or the trial and tribulation anyone can overcome the situation that is faced. The authors also inspire the readers by their early life struggles and no matter the readers nationality or race, they can rise up to be successful at anything they do. Works Cited â€Å"What Is the Tone of the Poem Mother to Son?† Enotes.com , Enotes.com, www.enotes.com/homework-help/what-tone-poem-mother-son-79099 . â€Å"What Is the Tone and Mood of the Poem ‘If’ by Rudyard Kipling?† Enotes.com , Enotes.com, www.enotes.com/homework-help/what-tone-and-mood-poem-by-rudyard-kipling-44779 3 . â€Å"What Is the Style of the Poem ‘IF’ by Rudyard Kipling?Can You Explain It with Examples Attached to It?† Enotes.com , Enotes.com, www.enotes.com/homework-help/what-style-poem-by-rudyard-kipling-65319 .